折扣刺激加速轉換 X 個人化體驗鞏固忠誠度 X 競標媒合開拓商機

The successful implementation focused on 3 strategic pillars - Increase conversion by coupon delivery; solidify customer loyalty via personalized experiences; and explore business opportunities through an intuitive sneaker trading platform

顯著的成長、獲利與國際市場擴張為 Appier 2022 年下半年營運重點

Significant growth, profitability and international expansion to underscore Appier's focus in second half of 2022

香港 Clarins 榮獲 Markies Awards 2022 最佳即時行銷應用銅獎

Clarins Hong Kong named Bronze Winner of "Best Use of Real-time Marketing" at The Markies Awards 2022

Appier 營運長李婉菱獲選 2022 亞洲 IT 女性大獎年度最佳女性

Appier COO Winnie Lee named "Woman of the Year" at the Women in IT Asia Awards 2022

BotBonnie 率先支援 Meta 定期通知功能，助品牌更好地與 Facebook 社群互動

BotBonnie takes lead to support Meta's Recurring Notifications feature, helping brands better engage with Facebook community

- 周生生榮獲 The Loyalty & Engagement Awards 2021 最佳智慧數據分析應用銀獎
- 將款式眾多的珠寶與顧客配對，提供賓至如歸的線上精品消費體驗

- Chow Sang Sang named Silver Winner of "Best Use of Smart Data Analytics" at The Loyalty & Engagement Awards 2021
- Matching CSS's large jewelry offerings with the right customers & providing a seamless shopping experience

2022 年第一季財報亮點與關鍵成果：
- 營收達 42 億日圓歷史新高，年增 53%，成長率為近三年歷史新高
- 毛利成長顯著，年增 60%，毛利率提升至 50%
- 首次實現單季營業利益轉正，創 Appier 進入業務擴張階段後首次單季營業利益
- EBITDA 利潤率為 6.2%，EBITDA 創歷史新高達 2.62 億日圓
- 營業利益率年增 20 個百分點，EBITDA 利潤率年增 10 個百分點
- 美國市場持續大幅成長，營收年增 14 倍，季增 180%，佔總營收的 9%
- 客戶數年增 32%，客戶流失率為 0.67%，創歷史最佳

2022 年第一季成長動能強勁

Highlights and achievements for the first quarter of 2022
- Revenue grew by 53% year-over-year (YoY) to a historical high of 4.2 billion yen, growth rate reaching a three-year high
- Gross profit significantly grew by 60% YoY with an improved gross margin of 50%
- Operating profit turned positive since it entered the scaling phase of the business
- EBITDA margin achieved 6.2% with a record high EBITDA profit of 262 million yen
- Operating margin improved by 20 percentage points YoY and EBITDA margin improved by 10 percentage points YoY
- Continuous substantial growth from the US market with YoY revenue increasing over 14X, QoQ revenue increasing over 180% and reaching to 9% of total revenue
- Achieved 32% YoY growth in customer numbers with the lowest churn rate in the company history of 0.67%

Stellar growth momentum closed out Q1 FY22

從自動化行銷到進階混合演算法推薦，為進站顧客提供更精準的商品推薦

From automated marketing to advanced hybrid algorithm recommendation, providing more precise product recommendations for onsite customers

前麥肯錫與 IQVIA 高階主管以其商業思維推動 Appier 下一階段的成長與創新

Former Senior Leader of McKinsey and Co. and IQVIA brings business acumen to drive Appier's next phase of growth and innovation

AIXON 助力馬來西亞大型消費性電子產品零售商提升新智慧型手機線上轉換率達 2.8 倍

Malaysia's large electronics retailer raked in 2.8x conversion rate for new smartphone product with Appier's AIXON