- App install ad spend budgets dropped 14% in the first half of 2022, but the use of owned media is on the rise
- Industry players vie bigger piece of the pie, as powerhouse Google Ads and Meta Ads loses app install market shares

- App install ad spend budgets dropped 14% in the first half of 2022, but the use of owned media is on the rise
- Industry players vie bigger piece of the pie, as powerhouse Google Ads and Meta Ads loses app install market shares

AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive...

The AppsFlyer Privacy Cloud is the Next Phase in the Company's Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem Collaboration

AppsFlyer <https://www.appsflyer.com/> announced it is collaborating with Intel to build the AppsFlyer Privacy Cloud...

The first index following Apple's ATT enforcement shows that mobile media sources are still adapting to the new privacy reality

The first index following Apple's ATT enforcement shows that mobile media sources are still adapting to the new privacy reality

AppsFlyer's latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+

- In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.
- eCommerce, Media & Entertainment, and Finance see higher (VTA) adoption, and the VTA conversions can go up to as high as 90.8% for the travel industry.
- Incorporating VTA with click-through attribution (CTA) helps capture true consumer journey and drives downstream benefits, such as 113% faster ad optimization and more stable auction spend.
- Videos are more engaging than generic creatives, hence marketers should look beyond immediate click behaviour to accurately measure brand engagement.

- Sanjay Trisal will lead teams across India, Southeast Asia, Australia and New Zealand (INSEA/ANZ) and focus on increasing collaborations and smoother efficiencies for greater market optimisation
- Bringing over 20 plus years of strong sales, business development, and management experience, Sanjay has a proven track record and has grown AppsFlyer's presence in India since 2015

The first to market predictive analytics product for SKAdNetwork will be available in early spring

- Joen will lead AppsFlyer's sales strategy in SEAPAC (Southeast Asia-Pacific) and scale the sales team across the region; an important high-growth region for Marketing Technology and AppsFlyer global
- With over 20 years of strategic technology sales experience, Joen has a proven track record of success in the industry, and has managed to exceed targeted sales growth in his previous positions

- AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region
- Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors
- AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%)

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation

Xpend ties aggregate cost and attribution data together so marketers can quickly and effectively optimize marketing performance and accurately calculate their true ROI

Xpend menggabungkan kalkulasi biaya agregat dan data attribution agar marketer dapat mengoptimalkan performa digital marketing sekaligus menghitung ROI secara akurat, cepat dan efektif.

Kế hoạch mới là một phần của sáng kiến marketing zero budget của AppsFlyer, hợp nhất các sản phẩm và công cụ để cho phép các nhà phát triển ứng dụng, các nhà quản lý sản phẩm cùng các nhà marketing khai phá tiềm năng của các tài sản cốt lõi của họ

Rencana baru ini merupakan bagian dari inisiatif marketing gratis dari AppsFlyer yang menggabungkan produk dan perangkat bagi developer, product manager, marketer dalam mengungkap potensi dari aset inti mereka.