New forecasts show ad market's value is set to reach GBP38.8bn this year and top GBP40bn by 2025

New forecasts show ad market's value is set to reach GBP38.8bn this year and top GBP40bn by 2025

WARC releases Marketer's Toolkit 2024 providing marketers with strategic support for planning and decision-making in the coming year

Based on WARC's proprietary GEISTE trends research, insights from 1,400+ marketers worldwide and one-to-one interviews with marketing leaders

Beauty giants double down on retail media and enhanced content as online sales accelerate

- The global Beauty & Personal Care market generated $430bn in revenue in 2022 and is forecast to rise to $580bn by 2027
60% of top selling brands increase paid SOV
- Amazon set to overtake Walmart as the top US beauty retailer by 2025

Gold regional award winners will compete globally for the coveted Grands Prix

Uniquely, the awards are judged using the global standard of marketing success: the WARC & LIONS Creative Effectiveness and B2B Effectiveness Ladders

The strategy gap - strategists look for big leaps while clients become more risk-averse

Inaugural WARC dComm IndexTM report on Amazon is released - a proprietary data-led report to help marketers overcome the challenges and find opportunities to achieve success on Amazon

- A new regional marketing effectiveness benchmark for North America like no other
- The Awards will be judged using the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders
- Cheryl Guerin, EVP, Global Brand Strategy & Innovation at Mastercard, is named Jury Chair of the B2B, Customer Experience and Cultural Impact categories
- Pam Forbus, SVP, Chief Marketing Officer of Pernod Ricard, USA, is appointed Jury Chair of the Instant Impact, Sustained Growth and Brand Purpose categories

WARC's Spotlight US: How QSR brands are adjusting to higher inflation, disruption, digital and dazzle

Ranked #1: Campaign: Undercover Avatar | Agency: MediaCom New York | Network: Mindshare | Holding Company: WPP | Brand: L'Enfant Bleu | Advertiser: Unilever | Country: USA

Ranked #1: Campaign: #wombstories | Agency: Publicis Milan | Network: Ogilvy | Holding Company: Omnicom Group | Brand: Burger King | Advertiser: AB InBev | Country: USA

Insights from YouTube Works 2020-2021 reveal how brands can leverage the power of online video in the marketing mix

- The survey-led white paper explores new and effective opportunities for brands and retailers to sell directly to consumers through social commerce

- 80% of TikTok users say the platform helps them get ideas about brands and products they had never thought of before

Peter DeBenedictis, Microsoft's CMO Middle East and Africa is jury chair. Full jury named

The WARC's Global Marketing Index: A review of 2020

An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report published today, which also indicates better-than-expected results for 2020

WARC launches Spotlight US, a special series offering guidance and insights to help brands market effectively in the United States

- A new global marketing effectiveness benchmark like no other
- The awards will be judged using the WARC/LIONS Creative Effectiveness Ladder providing a universal standard
- Feedback given to winners and shortlisted entrants

- Helping marketers navigate the challenges of addressing racial injustice and leading with purpose
- Guest edited by Kai D. Wright, Columbia University Lecturer and Ogilvy Global Consulting Partner

Reprise wins Grand Prix for How KFC's #1 Fan Charmed Millions campaign