- To Demonstrate Scalability of Automotive Retail Metaverse
DALLAS, TX (ACN Newswire) -
Eccentric Engine (Eccentric Inc), a virtual 3D retail experience platform and home to the customer journeys of India's top automotive brands, has set its eyes on a global footprint. The company is gearing up to deliver its new 'Virtual Retail Cloud', a flagship offering, to U.S. auto dealerships from January 2023.
Registered as Eccentric Inc. in the U.S., Eccentric Engine plans to invest here in virtual industry-agnostic technologies, which will be deployed initially in the U.S. automotive retail market this month. The first showcase for the company's new metaverse tech will be the North American Dealer Association (NADA) 2023, Booth #6711, from Jan 26-29.
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Varun Shah, Co-Founder and CEO of Eccentric Engine, said, "We are excited about the growth path of Eccentric Engine, and transforming the company into a global player. We look forward to extending the best of Virtual Retailing to our OEM & Dealer partners in the US, and around the world. Today, we welcome NADA's auto dealers to adopt a scalable and cutting-edge Virtual Retail experience."
At NADA 2023, Eccentric Engine will demonstrate its ready-to-use Virtual Retail solutions encompassing 3D & AR/VR, which can be deployed at scale for North American dealerships. The U.S. market has experienced a wave of concepts in the automotive retail metaverse, several of which were featured at CES 2023 in Las Vegas, without experience at scale.
Shah added, "Over the past year, I met a diverse group of global dealers, and spent time onsite to understand global dealership models, customer expectations and the gaps that existed. It was evident that their customers had broken experiences, and dealers wanted to provide a one-stop solution to their prospects to enable faster and intelligent purchase decisions. Unlike other technology companies, we have honed the expertise to deploy and measure at scale."
The Eccentric Engine 3D platform will allow dealerships to design unique virtual retail interfaces to help buyers explore cars in an immersive AR-VR experience, and enable informed decisions. Eccentric Inc. is working with new customers in the San Francisco Bay Area, creating virtual show-room experiences and immersive journeys from researching to the purchasing.
Joe Castelino, Operations Director, American Motors Group (Stevens Creek VW), remarked, "Being in the heart of Silicon Valley, technology is a way of life for our customers. We are excited to partner with Eccentric Engine to offer an engaging and decisive retail journey to our customers. Their rich experience in automotive digitalization spans a decade, and we are looking forward to building a transformative customer journey together. The shift from a multi-click, multi-page experience to a single seamless virtual interface, from 2D to 3D, is what excites us."
Jessie Dosanjh, President, California Automotive Retailing Group (Dublin Cadillac), stated, "We pride ourselves in being a progressive and trusted group. Cadillac is a luxury brand, and we are excited to offer our customers premium digital shopping experiences with our new partner Eccentric Engine. Thanks to their capabilities, our buyers will be more confident about their purchase. We look forward to having virtual retailing capabilities on our website and within our store premises."
By 2025, more than 100 million interactions will be powered by Eccentric Engine. The company plans to leverage the interactions it registers on its platform to obtain unique customer insights and build several use cases. The Virtual Retail Cloud roadmap includes: Standards for loading time, performance and latency with know-how to help dealers maintain customer experience; Building an exclusive 3D warehouse for quick deployment; Create capabilities for creating experiences, such as a no-code platform for developing virtual journeys; Developing robust back-end analytics to offer deep insights on buyer preferences, and; Actively syndicating intelligence from deployments to OEMs worldwide.
"The Virtual Retail Cloud ecosystem will be a game changer empowering buyers across the world. We are proud of our partnerships in the US, Japan, South Africa and Indonesia, which are already enabling this evolution," concluded Shah.
Note: A McKinsey Automotive report estimates that more than 25% of the current US$ 3 trillion global new car market could go virtual by 2025.
About Eccentric Engine
Eccentric Engine, founded in 2012, is a pioneer in Automotive Visualization and Retail/Ecommerce. Its Virtual Retail Cloud, a suite of proprietary solutions including the One 3D Visualization platform, Experience Manager and Concierge, delivers seamless omnichannel experiences, enabling creators to 'show better and sell faster' on the web and empowering customers with more informed and smarter buying decisions. Eccentric Engine has built 3D visualization for clients including Tata Motors, Maruti Suzuki, MG, Renault-Nissan, Toyota and Citroen. To learn more, please visit https://eccentricengine.us.
